hi, i'm carly.
With over a decade of experience in marketing and communications, I’ve built my career on connecting people to brands through strategic campaigns, high-impact content, and storytelling that resonates.
Check out some of my projects below
nest designs & petite revery.
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Developed analytics-driven social strategies for Petite Revery and Nest Designs, driving growth, engagement, and conversions across Meta, TikTok, and Pinterest.
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Built platform-specific content plans, led influencer and partnership initiatives, and launched a UGC Ambassador Program to strengthen community-driven storytelling.
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Managed internal and external creative teams, oversaw content production from planning to execution, and led campaigns for major launches and promotions.
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Monitored performance and KPIs and optimized strategies to meet key brand and revenue goals.
Nest Designs Video Content Samples:
Nest Designs Static Content Mix Sample:
Informative carousel posts give us the space to dive deeper into educational content, giving our audience content they can use and trust.
Informative carousel posts give us the space to dive deeper into educational content, giving our audience content they can use and trust.
Quotes like these, which really resonate with our audience, were strong performers for both Nest Designs and Petite Revery. They consistently drove high likes, comments, and shares, and became a regular feature in my content plans.
Quotes like these, which really resonate with our audience, were strong performers for both Nest Designs and Petite Revery. They consistently drove high likes, comments, and shares, and became a regular feature in my content plans.
Carousel posts like these allow us to showcase collections in a more visually rich way than a single post can. By sharing multiple looks and moments, we capture the full personality of the line. Viewers can also click to purchase a number of products from a single post, simplifying the checkout process.
Carousel posts like these allow us to showcase collections in a more visually rich way than a single post can. By sharing multiple looks and moments, we capture the full personality of the line. Viewers can also click to purchase a number of products from a single post, simplifying the checkout process.
This is an example of a conversation-driven post that gives the brand a human voice, builds trust with the audience, and deepens community engagement.
This is an example of a conversation-driven post that gives the brand a human voice, builds trust with the audience, and deepens community engagement.
Giveaways are a highly effective tool for growing followers and boosting engagement across social platforms. I frequently partnered with influencers to extend reach and maximize performance. I would strategically time giveaways to coincide with sales and collection launches.
Giveaways are a highly effective tool for growing followers and boosting engagement across social platforms. I frequently partnered with influencers to extend reach and maximize performance. I would strategically time giveaways to coincide with sales and collection launches.
Nest Designs Pinterest Overhaul.
Pinterest can drive significant brand awareness and traffic when optimized well. I revamped Nest Designs’ Pinterest by restructuring boards based on audience search behaviour, creating fresh and visually engaging content with keyword-rich titles and descriptions, and posting consistently to maximize visibility.
A Sample of Petite Revery’s Strategic Content Mix.
Petite Revery is playful, fashion-forward, and functional. My strategy brought the brand to life on TikTok and Meta through a balanced mix of Product, Conversion, Educational, Community, Brand Storytelling, and Entertainment content. Below is a sample of how these pieces worked together to showcase all facets of the brand—creating shareable content, sparking audience conversations, building community, and driving sales.
rocky mountaineer.
2019 Brochure
I lead the development, translation, printing and global distribution of the company's primary sales tool, the annual sales brochure, in four languages and five currencies.
This was the first brochure to feature the brand refresh I had played an integral role in and served as a key element of the overall rollout.
Global Multi-Media Campaigns
I managed multiple agencies and the development of compelling creative for annual sales promotions across multi-media campaigns (digital, print, TV, radio) to achieve aggressive revenue targets. I worked closely with agency partners to test and optimize print and digital advertisements to increase impressions, engagement and ROI.
Newspaper ads in Canada, USA, UK, Australia & NZ
Onboard Materials
I led the design, logistics, copywriting, translation, and production of seasonal menus, the onboard newspaper, souvenirs, train tickets and guest materials, and a 25th anniversary coffee table book. Below are samples of some of
these pieces.
Photoshoots
I managed the planning and execution of numerous complex photo and video shoots, including hiring talent, coordinating onboard staff and guests, and directing technical helicopter shots.
